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GrowthChord
SEO + GEO Intelligence Audit

Your business needs to be visible beyond Google.

The SEO + GEO Intelligence Audit from GrowthChord checks how your website performs in Google, and how AI platforms such as ChatGPT, Gemini, Perplexity, Microsoft Copilot and Google AI Overviews find, understand and describe your business.

Customers now discover businesses in both places. The audit shows where you stand in each, what is holding you back, and what to fix first.

  • Fixed-scope packages from LKR 35,000
  • For businesses in Sri Lanka and worldwide
  • No promised rankings or AI mentions
Illustration · one audit, two search environments
The changing search landscape

Search has changed. Has your business adapted?

People still search Google. More of them now also ask an AI assistant and read the answer it writes. The two work differently, and a business can do well in one while it is missing from the other.

Traditional search

A list of links to choose from

Google ranks pages for a query. Visibility is your position, the clicks it earns and how you show on the map.

  • Google rankings
  • Organic traffic
  • Keywords and search intent
  • Featured snippets
  • Local search and Google Maps

AI-powered discovery

One written answer, with a few names in it

An AI platform writes an answer and names a handful of businesses or sources. Visibility is whether you are one of them, and what it says about you.

  • ChatGPT recommendations
  • Gemini-generated answers
  • Perplexity citations
  • Google AI Overviews
  • Brand mentions and references

The two overlap more than they differ. AI platforms lean on pages that already rank and on facts that agree across the web, so good SEO is still the foundation. What GEO adds is making those facts easy for an AI system to find, trust and quote.

What the audit is

One audit. Two search environments. A clearer growth strategy.

An SEO + GEO Intelligence Audit is a structured investigation of how visible your business is in search, in both places customers now look.

Looked at together, they show the full picture: what search engines see, what AI systems say, and where the gaps between them are costing you attention. The audit also covers the related disciplines, AEO (answer engine optimisation) and AIO (AI optimisation), and notes SXO problems that waste the visits you do win where we see them. The Advanced package includes a full conversion journey review.

SEOSearch Engine Optimisation
How well your website performs in traditional search engines: whether Google can crawl and index it, which searches it ranks for, and how it compares with the competitors you lose to.
GEOGenerative Engine Optimisation
How well your brand’s information is discovered, understood, referenced and presented by generative AI platforms: whether they can reach your pages, whether your facts are consistent, and whether your content gives them something clear to quote.
SXOSearch Experience Optimisation
What happens after the click: whether the page a searcher lands on, from Google or from an AI answer, answers their question, earns trust and makes the next step easy. Being found is only worth the enquiries it brings.
What we analyse

What does the SEO + GEO audit cover?

Six areas, from the technical base of your website to how AI platforms describe you, ending in a plan.

01

Technical SEO health

Whether search engines can reach, read and trust your site.

  • Crawlability
  • Indexability
  • Site architecture
  • Core Web Vitals
  • Mobile performance
  • XML sitemap
  • Robots.txt
  • Canonical tags
  • Technical errors
02

On-page SEO and content

Whether each page answers the search it is meant to win.

  • Keyword optimisation
  • Search intent
  • Page titles and meta descriptions
  • Heading structure
  • Internal linking
  • Content quality
  • Content gaps
  • Topical relevance
  • Search experience (SXO)
03

GEO and AI visibility

What AI platforms say when customers ask about your field.

  • ChatGPT visibility testing
  • Gemini visibility testing
  • Perplexity visibility testing
  • AI search presence
  • Brand mentions
  • Citation opportunities
  • AI-generated answer analysis
04

Brand authority and entity signals

Whether the web tells one consistent story about who you are.

  • Brand consistency
  • Entity recognition
  • Structured data
  • Schema implementation
  • Online brand references
  • Reputation signals
  • Authoritative source coverage
05

Competitor intelligence

Who is being found and recommended instead of you, and why.

  • Organic competitor analysis
  • Keyword gap analysis
  • Content gap analysis
  • Backlink comparison
  • AI recommendation comparison
  • Competitor positioning
06

Strategic growth roadmap

What to fix first, and in what order, so the findings turn into work.

  • Critical issue identification
  • Opportunity prioritisation
  • SEO recommendations
  • GEO recommendations
  • Content strategy
  • 90-day implementation roadmap

The exact scope depends on the package you choose. Each package lists what it includes. Compare packages

The problem we solve

Your competitors may be getting discovered where your business isn’t.

Many businesses can tell something is off without knowing what. These are the situations the audit is built to untangle, and what you get for each.

  • Problem: Your website does not rank for the searches that bring in business.

    What the audit gives you: The searches worth winning, the pages that should win them and what is stopping them.

  • Problem: Competitors take the top spots in local search and on Google Maps.

    What the audit gives you: A side-by-side look at what their listings and pages do that yours do not.

  • Problem: AI platforms do not mention your brand when people ask about your field.

    What the audit gives you: Real prompts tested on AI platforms, with the sources they lean on and how you could be one of them.

  • Problem: Your website has plenty of content, but AI systems struggle to pull a clear answer from it.

    What the audit gives you: Pages marked for rewriting into direct, quotable answers, with the structure that helps.

  • Problem: Your name, address, services or prices differ from one site to the next.

    What the audit gives you: A list of the inconsistent references and which ones to correct first.

  • Problem: You suspect technical problems but do not know how serious they are.

    What the audit gives you: Each issue ranked by impact, so the critical ones are fixed before the cosmetic ones.

  • Problem: You do not know where to start with search visibility.

    What the audit gives you: A prioritised roadmap with a clear first step, written for the people who will do the work.

Our audit process

How does the audit work?

Five stages, from understanding your business to handing over the roadmap.

  1. 01

    Website discovery

    We learn your business, your website, your services and what you want more of.

  2. 02

    SEO investigation

    We evaluate the technical base, content, keywords and the competitors you are up against.

  3. 03

    AI visibility investigation

    We test the AI platforms relevant to your market and trace the citations and mentions behind their answers.

  4. 04

    Strategic analysis

    We weigh weaknesses against opportunities and decide what matters most for your goals.

  5. 05

    Your growth roadmap

    You receive a professional report with prioritised recommendations, and we walk you through it.

What you receive

Not just another audit report. A practical growth blueprint.

Every finding comes with what it means for your business and what to do about it, in an order your team or ours can follow.

  • Technical SEO audit report
  • On-page SEO assessment
  • Keyword opportunity analysis
  • Competitor benchmarking
  • GEO visibility report
  • AI citation and brand mention analysis
  • Schema and structured data assessment
  • Content opportunity analysis
  • Prioritised recommendations
  • 90-day SEO + GEO action roadmap
  • A consultation to explain the findings

Deliverables vary by package. See the packages below for what each includes.

SEO + GEO Intelligence Audit

Prepared for your business

GrowthChord · growthchord.com

Contents

  1. 01Executive summary
  2. 02Technical SEO health
  3. 03On-page and content
  4. 04AI visibility
  5. 05Entity and authority
  6. 06Competitors
  7. 0790-day roadmap

Priority findings

  • CriticalService pages blocked from indexing
  • HighBusiness details differ across listings
  • MediumFAQ answers too long to quote

90-day roadmap

Days 1–30: fixDays 31–60: buildDays 61–90: grow
Illustration of the report layout. Your report covers your own website and competitors.
Audit packages

Choose your audit package

Three fixed scopes. Pick the one that fits the size of your website and how much you need to know.

Show prices in
Prices shown in LKR.

Starter

SEO + GEO Health Check

For small business websites that need a clear view of the basics.

LKR 35,000

Indicative price, one-off

  • Basic technical SEO review
  • On-page assessment
  • Basic keyword opportunities
  • Basic schema review
  • AI visibility spot-check
  • Three-competitor overview
  • Summary findings report
Recommended

Professional

SEO + GEO Intelligence Audit

For growing businesses that want the full picture across Google and AI platforms.

LKR 85,000

Indicative price, one-off

  • Comprehensive technical SEO audit
  • On-page and content assessment
  • Keyword and search-intent research
  • Five-competitor analysis
  • Backlink assessment
  • Schema and entity analysis
  • ChatGPT, Gemini and Perplexity visibility testing
  • AI citation and brand mention analysis
  • AI crawler accessibility
  • Content citability assessment
  • Content gap analysis
  • Detailed PDF report
  • 90-day action roadmap
  • Consultation to explain the findings

Advanced

Enterprise Search & AI Visibility Audit

For larger businesses, e-commerce stores and multi-location brands.

LKR 175,000+

Indicative starting price

  • Everything in Professional
  • Advanced technical investigation
  • Eight- to ten-competitor benchmarking
  • Extensive keyword and topical authority mapping
  • Multi-platform AI visibility research
  • Brand entity and reputation analysis
  • Citation source investigation
  • Advanced structured data assessment
  • Local and international SEO assessment
  • Conversion journey review (SXO)
  • Six-month strategic roadmap
  • Management presentation

Prices are indicative and in Sri Lankan rupees. We confirm the final price and delivery date in writing after a quick look at your website, before any work starts.

Outside Sri Lanka? Choose USD or GBP and we will send a quotation in that currency.

The audit tells you what to do. Putting it into practice and ongoing SEO management are separate services, available on our monthly plans.

See monthly plans
Why GrowthChord

SEO thinking for today. AI search strategy for what’s next.

GrowthChord is a digital marketing agency in Colombo, Sri Lanka, working with businesses worldwide. Search engine optimisation and AI search visibility are a core part of what we do every week, not a new line added to a menu.

  • SEO and GEO under one roof

    One team looks at Google and the AI platforms together, so the recommendations do not pull against each other.

  • Evidence before opinions

    Every finding points to something we checked: a crawl, a test prompt, a listing, a competitor page.

  • Business-first recommendations

    We rank fixes by what they mean for enquiries and sales, not by how technical they sound.

  • Human-led strategy

    Tools gather the data. People decide what it means. Strategy is led by our co-founder Kanchana Delgoda, who has more than 20 years in digital marketing.

  • Competitor intelligence

    You see who is being found and recommended instead of you, and what they are doing differently.

  • Roadmaps you can act on

    The plan is written so your own team, another agency or ours can carry it out.

  • Built for the long term

    We will not promise rankings or AI mentions no one can guarantee. We help you build the visibility that lasts.

Questions

SEO + GEO audit: common questions

An SEO + GEO audit is a structured check of how visible a business is in search. The SEO part looks at how the website performs in Google: whether it can be crawled and indexed, which searches it ranks for and how it compares with competitors. The GEO part looks at how AI platforms such as ChatGPT, Gemini, Perplexity, Microsoft Copilot and Google AI Overviews find, understand and describe the business. GrowthChord delivers both in one report with a prioritised plan.

SEO (search engine optimisation) is about ranking web pages in search results such as Google. GEO (generative engine optimisation) is about being found, understood and cited by AI systems that write answers, such as ChatGPT or Google AI Overviews. They share a foundation, crawlable pages and trustworthy content, but GEO puts extra weight on consistent facts about your brand across the web and on content that can be quoted as a direct answer.Read: GEO vs SEO vs AEO vs AIO

Because a growing share of people ask an AI assistant before they choose a business, and you cannot see what those assistants say about you in your normal analytics. A GEO audit shows whether AI platforms mention your business for the questions that matter, what they say, which sources they rely on and what is stopping you from being one of them. Whether that matters a lot or a little depends on your market, and the audit tells you which.

We can improve your chances, but no one can guarantee it. ChatGPT and other AI platforms decide what to include, and their answers change between questions, users and updates. What we can do is find what they currently rely on for your field, fix what makes your business hard to find or trust, and make your facts and content easier for them to use. Anyone promising guaranteed AI recommendations is promising something they do not control.

We run a set of realistic questions your customers would ask on the AI platforms relevant to your market, record whether your business is mentioned or cited, how it is described and which sources and competitors appear instead. Because AI answers vary, we treat the results as a snapshot and look for patterns across many prompts rather than reading too much into a single answer. We also check the inputs we can measure: crawler access, structured data and how consistent your brand information is.

No. GEO builds on SEO rather than replacing it. AI platforms and Google AI Overviews draw heavily on pages that search engines can already crawl, index and trust, so a weak SEO foundation usually means weak AI visibility too. That is why the audit covers both.

It depends on the package and the size of your website. A health check on a small site is quicker than an enterprise audit across several locations or markets. We confirm the delivery date in writing with your quote, before any work starts.

Your website address, the services and locations that matter most to you, and the competitors you know of. Read-only access to Google Search Console and Google Analytics makes the audit more accurate, but it is not required to start. We ask for anything else we need after you send the request.

We can, but it is a separate service. The audit is a fixed-price piece of work that tells you what to do and in what order. You can hand the roadmap to your own team or another agency, or our team can carry it out on one of our monthly plans.See monthly plans

Yes. GrowthChord is based in Colombo and works with businesses worldwide. Prices on this page are in Sri Lankan rupees; for businesses in other countries we send a quotation in USD or GBP, and we test search results and AI answers for the market you sell in.

A full audit once a year is a sensible rhythm for most businesses, with a lighter check after a website rebuild, a move into a new market or a sharp drop in traffic. AI platforms change faster than search results, so it is worth rechecking your AI visibility more often than the technical side.

Yes. Every audit ends in recommendations ranked by impact and effort for your business. The Professional and Advanced packages include a 90-day or six-month roadmap and a consultation to walk you through it, so the plan is clear to whoever does the work.
Request your audit

Find out where your business stands in the new search landscape.

Understand how search engines and AI platforms discover your business, identify what’s holding your visibility back, and get a practical strategy to move forward.

Request your SEO + GEO audit
  • We reply within one business day.
  • We confirm the scope, price and delivery date in writing before work starts.
  • No obligation to hire us for anything else.

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